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Edinburgh Festival Apartments online booking system begins to score goals for landlords.

June 24th, 2009 · No Comments · Uncategorized

Four years in the making and our bespoke booking system is now starting to prove its worth. The success story is 2two fold. The online community in recent months appear to have become much more trusting of online booking and transactions over the internet. There was a time when paying online was frown upon and would fill people with fear of credit card fraud and such like. The proportion of bookings we took in the old days was about 10-1. For every person booking online 10 would book over the telephone – preferring to give details while speaking to a member of staff than inputing them through the festival apartments website. This trend has reversed itself with the vast majority of bookings being placed online at all hours of the day and night. The obvious benefit to landlords registered with festival apartments is that those who have their prices and availability live on the system are receiving more bookings than ever before – especially for august. Online customers these days expect to see availability and costs immediately and in trusting our security and HSBC payments system are booking in large numbers. Our presence at the top of googles organic listings for the keywords “edinburgh apartments” I’m sure also goes a long way in installing faith in our online customers. Im sure if more landlords – or indeed all landlords had their information up to date then everyone would be riding the online booking gravy train. Sadly it seems the day of telephone enquiries is gone. Price orientated search is in the credit crunch much more of a priority for our customers – even visitors to Edinburgh are having to watch their pennies and how appropriate that an efficient booking system we installed 4 years ago is coming to fruition allowing visitors to book quickly and easily and for landlords to get bookings even while they sleep. Every cloud….

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