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Edinburgh apartment site set for bumper last minute festival surge

July 18th, 2009 · No Comments · Uncategorized

You just can’t predict how the accommodation business will go – every year is different – yes their are busy time s and low periods but this year of boom and bust – recession fears and woes have set everything we thought we knew on its head. The apartment business was a section of the accommodation trade which was gathering momentum on the back of an existing and established european trend towards self catering apartments as a practical alternative to mainstream hotel chains. It was always the norm in spanish resorts for self catering apartments to be as busy as hotels. The same was not true in the Uk – our idea of self catering was the holiday cottage industry and as such didnt really touch the main towns and cities. Gradually the idea of apartment became appealling as a business accommodation option and soon spread to family apartments offering 2 and 3 bedroom apartments for rent in attractive city centre in toursit destinations such as central london , Edinburgh , Glasgow , Newcastle and Birmingham. This years currency market changes have meant the Uk is very popular to those in the EURO zone – an affordable pound has made a trip to the Uk more affordable for our european cousins. The Europeans having always been familiar with apartment rental caused an obvious increase in demand earlier in the year. The nature of the current recession also meant that company perk budgets were cut and business folk were instructed to downsize their accommodation splurges. Again this led to more demand for city centre apartments. The mainstream trend also hit the five star market with those who had previously opted for the luxury end of the market now considering 4 star and below as well as the luxury apartment route which offers high standards of accommodation at less than a five star price. When it comes to the Edinburgh Festival Apartment market all factors mentioned above collide and play havoc with the normal trends associated with the busiest time for edinburgh accommodation. The tradtionally high prices charged by providers in Edinburgh took a real pounding – paniced apartment owners fearing the worst from negative equity and mortgage payments slashed thier prices dramatically – those who mnormally booked way in advance seem to have waited until the last minute to commit themselves to a visit to the largest arts festival in the world, meanwhile the europeans thinking a trip to edinburgh was more affordable than ever decided they might want a taste of the Edinburgh festival aswell. All of this happened in the last 2 months and has guareeded a large amount of interest at albeit cheaper average prices but the shear quanitity of last minute bookings has more than made up for it. If you want to join the rush the log onto edinburgh apartments and snap up one of our great late deals.

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